- Admin
- June 19, 2026
- Growth
Your Own Ordering Website vs. Delivery Marketplaces: Who Owns Your Customers?
When someone orders from you through a delivery marketplace, whose customer are they? In practice, they belong to the marketplace. The app keeps the email address, the order history and the right to show that person your competitors the next time they open it.
What you get with your own site
- Your brand, not a listing. Your logo, colours, photos and story, without a competitor's banner above your menu.
- Your customer list. Customers who order or subscribe on your site are people you can reach again with news, new dishes and offers.
- Your prices. No pressure to inflate menu prices to cover commissions.
- Your rules. Delivery zones, minimum orders, pick-up times, coupons and opening hours are set by you.
What marketplaces still do well
To be fair, marketplaces have real strengths: large audiences, built-in delivery fleets and a familiar app. That's why the best approach for most businesses is both: use marketplaces to be discovered, and use your own website to keep the customers you've already won.
Making your site the easy choice
- Use a short, memorable address, ideally your own domain.
- Make the site installable on phones, so it sits on the home screen like an app.
- Add the link everywhere: Google Business Profile, Instagram bio, receipts, packaging.
- Reward direct orders with a coupon or a loyalty perk.
OrderPoint gives you a branded ordering site on a free subdomain (Standard) or your own domain (Business), with coupons, pick-up and delivery options, and real-time order notifications. Browse the templates to see what yours could look like.